Expert Weapon: Beware of the trap of ultra-low prices when buying sanitary ware

Traditionally, sanitary ware has become the top-quality decoration materials in the home building materials market with noble quality. However, in the current poor market environment, sanitary ware vendors have offered discounts, launching unbelievably low ultra-low discount prices, or giving dazzling gift packages with the words 'Limited Buying'. A storm of ultra-low prices. Many consumers are silly because it is difficult to distinguish between true and false. Buy it for fear of being deceived; if you don't buy it, they are afraid of missing the opportunity.

Yiyun the people of sanitary ware

According to analysis by industry insiders, for sanitary ware functions, consumers not only require sanitation and cleaning functions, but also integrate health care, appreciation, technology, and entertainment functions. From the perspective of consumers' consumption trends, the sanitary ware industry will show a diversified development. However, the survey found that, regardless of design style, function, or selling point, the price gap of different brands of sanitary products in the market is quite wide.

In the interview, someone in the industry said that although the top 10 sanitary ware brands in the world have entered China, the market share of pure imported ceramic sanitary ware in the entire Chinese market is less than 5%. Some unknown international brands are only registered by a certain domestic manufacturer abroad, produced in the country, and then shipped abroad for packaging. When they return to the country for sale, they are branded with aristocratic blood. Even for state-owned brands, the number of sanitary ware manufacturers has increased several times over 10 years ago, and there are huge differences in prices, and uneven quality is naturally inevitable.

When I visited the market, I found that, driven by profit, some sanitary ware merchants described first-class products as superior products when selling, but as ordinary consumers, only superficially they can’t see the superior products and first-class products. Of the difference. Industry insider Mr. Chen said frankly that even experts can only tell the authenticity by relying on testing equipment or after a period of use. Some dealers are using consumer information channels to deceive consumers with shoddy goods. There are tricks behind the ultra-low price

After making a round in the market, the author found that most sanitary wares in the market with 40%, 50%, and 4.5% are generally sold at a discount, and the lowest is even as high as 20%.

The merchant is really willing to let the bloodletter lose money and make money? In a store in the Mingxiu building materials market, a salesperson told the author that the store’s products are sold at a 30% discount because these are processed samples, and none of them There are few defects; a salesperson in another store said that the product sold at a discount has long been discontinued, and the reduced price sales are only for products with outdated styles. The author also discovered that some new products that have just gone on the market are also being sold at discounts. In this regard, a shopkeeper told the truth: Whoever buys things now depends on the marked price, and they have to bargain. In order not to lose money or to make more money, we had to make a little discount on the list price. Isn't the customer asking for such a psychological price?

The author sees that in addition to various discount prices, there are also products that directly mark the reserve price, that is, products with an original price of several thousand yuan. Now they only sell for 200 yuan, and the original price of nearly 1,000 yuan is only sold for a few dozen yuan.

In the face of such an ultra-low price, can consumers not be tempted? Mr. Huang, an industry insider, reminded that when buying ultra-low-priced sanitary products, as long as you reach out and touch the inner wall of the drain, you can easily find the tricky: drain There is no enamel on the inner wall at all. Therefore, consumers should not only look at the price but also the quality when buying. It is better to be cautious.

There are reasons why the product price difference is too large

Industry insider Mr. Lu believes that the price difference of sanitary products is related to the following aspects. One is the material, the quality and cost of ceramic products are the main reasons for determining the price. Taking the toilet as an example, the quality of the product can be seen from both the internal quality and the external quality. Intrinsic quality mainly refers to whether the ceramic formula is reasonable, whether the firing process is sophisticated, and whether the finished product has a high water absorption rate; the external quality can be seen with the eyes. Such as appearance design, product performance, surface finish, etc.; the second is functional technical content. A good sanitary ware product must be able to have a relatively complete set of functions to meet the modern lifestyle and higher-level needs; then there is a variety of styles and lifestyle designs. Compared with ordinary bathroom products with a good brand effect, no matter in price or quality, there must be quite a big difference.

Buying sanitary ware depends not only on the price, but also on the brand and product quality.