Furniture hardware accessories industry is expected to recover

The hardware and furniture market is slowly recovering. Accompanied by this wave of recovery is a wave of price increases in the furniture industry. Due to the continuous increase in raw materials and labor costs such as panels, hardware, paint, etc., the price of furniture is on the line, or a collective price increase will begin next month.

　　 has been notified by the factory that the ex-factory price of furniture will be increased by 5%-10% starting from March, and the price-increased products are mainly wardrobes, accessories, mattresses, and sofas. Mr. Zhang, a brand furniture agent, told reporters that since July last year, although the pricing of products in many furniture and building materials stores has not changed, the discounts have become smaller. This is because all kinds of plates used in furniture main materials, hardware such as aluminum and stainless steel used in accessories, and chemical materials such as paint and glue have continued to rise.

　　 In addition, since last year, the wages of production workers, store sales staff, and installation and delivery masters have almost risen by 10%-15%. At present, the price of furniture that requires more sophisticated craftsmanship due to the complicated processes such as carving and hand-painting It has risen significantly.

　　 With the increasingly fierce market competition and the continuous standardization of marketing methods, the era of huge profits in the furniture industry has passed and it has begun to enter the era of meager profits. At present, 20% of the income of the furniture industry is handed over to the stores in the form of rent, while 7% of the income is handed over to the logistics. The general profit of the current furniture enterprises is only 10%-20%, and there is no room for price reductions for a period of time. Zhang Yuncheng, vice president of Tianjin Furniture Association, said that price increases in the building materials industry around March have become a practice in the industry. Judging from the overall trend, the furniture industry will follow up in time this year, and the growth rate is expected to be 10%-15%.

　　 It was the off-season of the home furnishing industry until April, and price increases at this time will not easily touch the price nerves of consumers. Moreover, furniture is not a daily consumer product, and the price has risen slightly. Consumers feel that it is not as obvious as other products, but they still dare not easily increase the price. A person in charge of a furniture store said that the pricing of furniture is becoming more and more transparent, and online furniture stores are gradually emerging, which puts a certain pressure on physical stores. Therefore, furniture brands generally do not re-price, but reduce the preferential rate. Price increases in disguise.

　　 However, the reporter learned during an interview that compared to domestic furniture, the price of imported furniture may be reduced. Zhang Yuncheng believes that because the Chinese market has been affected by foreign brand counterfeiting incidents before, consumers' confidence in imported furniture has declined, which directly caused foreign furniture to be cold in the Chinese market. Imported furniture is gradually taking off the altar, lowering prices to please consumers is also a last resort.