Hardware accessories expand brand and regionalization wings

Due to the rapid development of hardware accessories production technology and the impact of expensive labor, developed countries have accelerated the transfer of medium and low-end products to the third world, and only produce some high value-added products themselves. DIY products have become the new favorite of the hardware market. In recent years, in Europe and the United States, as the design of architectural hardware products in developed countries is easy to install and maintain, products and tools that can be assembled by oneself (doityourself) have become popular in the market. According to the analysis of professionals, after more than 30 years of hard work, China's hardware industry has become a veritable hardware power. After joining the WTO, with the reduction of import tariffs, foreign high-quality hardware products will continue to enter. The transformation of a powerful country requires the development of two wings of brand and industrial regionalization.

　　Innovative technology and brand of hardware accessories are the only way for a strong hardware country

　　 my country's hardware products exports only earn 3% of the total export value. It is not just a matter of technology content, but more importantly, a brand issue. Brand includes a lot of content, including service, reputation and so on. Credibility is gold, and doing business with integrity is the fundamental way. If the hardware products we produce are sold under our own brands instead of other brands, our GDP will be doubled. At the same time, to expand and strengthen my country's hardware industry, the intervention of large consortia is a key factor. Japan's Panasonic and Sony were not engaged in electrical appliances, but they are a large consortium. After seeing the development prospects of household appliances, they all stepped in, and now they dominate the world.

　　How to create China's own brand commensurate with the hardware accessories market, this is a problem that we urgently need to solve. With the entry of WTO, a large number of well-known international brands will also flood into China. This is what we often call the wolf coming. There is nothing scary about the wolf coming, the key is that we have to have a good shotgun to stop it. The development of the production and marketing of my country's hardware industry must follow the domestic and international trends and move towards internationalization, and use new marketing to promote the development of enterprises and create an international concept. At present, my country's hardware products have almost no international brands. Just like Zhejiang Yongkang, although it enjoys a good reputation in China, it is Zhejiang Yongkang, not China's Yongkang, and it has not yet gone abroad. I believe that after a period of hard work, more and more brands of Chinese hardware products will be established internationally.

　　 The combination of market and industrial area is the development need

　　 There is a problem that cannot be ignored, that is, our hardware manufacturing enterprises must put national interests first, and must not engage in unfair competition because of their own interests. China has a vast territory, and the conditions for economic development in various regions are quite different. The hardware industry also has obvious regions. This is related to my country's national conditions and is also a characteristic of my country's hardware industry. At present, the Yangtze River Delta and the Pearl River Delta have become the fastest growing regions in China. In recent years, the Yangtze River Delta Economic Zone has become the fastest growing region for foreign investment. Under this situation, Jiangsu's hardware industry has a huge advantage. This advantage can be maintained and enhanced through the expansion of the radiation hinterland. For other domestic hardware industry bases, we must first see that there are comparisons to know the deficiencies, and competition to develop. However, the development of various hardware industry belts will inevitably adhere to the healthy competition between the various industrial belts, which will also benefit all The vitality of the regional hardware industry is enhanced and the economic growth rate is accelerating. The market must be connected with local demand and industrial development, and the hardware market is no exception. This is the need for the development of the socialist market economy.

　　 Our country exports more than 10 billion U.S. dollars of hardware products every year (excluding the mechanical and electrical products in the broad concept of hardware), but the real earning is very small. This is a problem that is very worthy of attention in the hardware industry in our country, and it is also the hardware industry The fundamental problem. At present, the primitive accumulation and wealth accumulation of my country's hardware manufacturers have not reached a certain level. Therefore, it will take a long time to expand and strengthen the hardware accessories industry, which is inevitable. In the process of internationalization, we have to deal with challenges. Hardware accessories must first do their own thing, build a good platform, and integrate resources. The goal of our hardware industry is to catch up with Taiwan in the first step, and to catch up with Europe and the United States in the second step, to be equal to the world's advanced level, and to truly realize our dream of a powerful hardware nation.