Hardware hand tools are sold both at home and abroad

Recently, the demand for hardware tools in my country is increasing, and the hand tools of hardware tools are also widely used in various industries. For example, the rapid increase in car ownership in the past two years has made the car after-sales market, especially the car market, gradually heat up. The data shows that in terms of the number of cars in China, it has exceeded 35 million, of which private cars have exceeded 18 million, and new cars in the last 4 years accounted for 60% of them.

Under normal circumstances, the market for automotive after-sales service is the largest in the period of 4-9 years of vehicle use. According to the internationally accepted statement, the profit generated by the automotive aftermarket is compared with the relative pre-market, the ratio is about 7 : 3. In the entire automotive industry chain, the profit generated by the aftermarket must be at least double the previous market. From the perspective of sales profits, 50% to 60% of profits in mature foreign automobile markets are generated in the service sector. my country's automotive after-service market will show a geometric blowout. According to the inference, the market size will reach more than 350 billion yuan in 2011. The global demand for hand tools will also greatly increase, and the demand for hand tools in some developed countries will increase at a rate of more than ten percent every year. Luo Baihui, head of the International and Metal Plastic Industry Suppliers Association, said that my country’s hardware industry must seize opportunities, clarify development priorities, and promote the transformation and upgrading of the industrial structure in the face of a rapidly growing market; strengthening independent innovation, especially technological innovation, lies in strengthening the enterprise itself Strength; develop two markets simultaneously, establish channels, brand promotion and maintenance, do a good job both internally and externally, and quickly occupy or expand market share in the increasingly fierce market competition and fast-growing market.

1. Clarify development priorities and promote the upgrading of industrial structure

Develop power tools, hand tools, measuring tools, rangefinders, pneumatic tools, garden tools, desktop tools, and focus on the development of high-end and exquisite combination tools, automotive tools, kitchen appliances and other products, and accelerate the formation of multiple varieties , Multi-specification, serialized core technology and products with independent intellectual property rights.

2. Combining production, teaching and research to enhance independent innovation capabilities

Accelerate the establishment of a technological innovation system with enterprises as the main body and a combination of production, education and research. During the Twelfth Five-Year Plan period, a number of major technological innovation projects will be implemented to encourage and help enterprises to strive for key national and provincial technological innovation and technological achievements industrialization projects.

3. Establish channels and brand promotion

In the case of good products and guaranteed quality, it is particularly important to carry out appropriate brand promotion. You can establish your own sales channels in the country, market through agents, or cooperate with the media, etc. There are many ways to promote, which requires enterprises to find suitable ways through their own efforts. The other is after-sale protection. Many domestic companies have insufficient after-sales service, or basically no after-sales service, which has become our major weakness. In the face of increasingly fierce market competition, if domestic companies do not pay attention to this, it will affect their long-term development. Good sales and service are also the top priority.

4. Taking into account both domestic and overseas sales, and simultaneous development of the two markets

In the case of strengthening independent innovation and self-owned brands, enterprises actively participate in domestic and foreign sales, walking on two legs, and developing both markets simultaneously. At the same time as OEM production, accelerate the transformation and upgrading of the industry, improve quality, and build independent brands and famous-brand hardware tools enterprises, which will play an important role in promoting exports. Simultaneous development of the two markets is conducive to the steady and sustainable development of enterprises.