How can metal stamping enterprises better maintain their old customers

Old salesmen know that while developing new customers, we must maintain old customers. Our metal stamping industry is also a reason, maintaining good old customers is more important than developing new customers. Specifically, in our hardware stamping parts industry, it is mainly manifested in some points: First, it can maximize brand competitiveness. Relatively speaking, the hardware stamping industry does not have a large brand, and it is mainly based on small and medium-sized stamping factories. Therefore, when we first contact with customers, we must respond with the mentality of establishing long-term cooperation. When providing samples and prerequisites, we must devote one hundred percent of our energy, and we must patiently help customers solve their problems and improve our service quality. After the cooperation, through the follow-up maintenance of old customers, let customers continue to deepen the recognition of our products and brands. Over time, customers will gradually form a kind of thinking. If they need to purchase stamping parts, they will definitely think of your company and your brand as soon as possible. Second, it can reduce the cost of sales. The maintenance of old customers is much lower than the cost of developing new customers. If the old customers are well maintained, any problems can be found in the first time during the actual use of the customers. This can avoid waste or unnecessary disputes in subsequent production. Third, it is conducive to the development of new customer resources and good maintenance of old customers. When developing new customers in the future, relative to this old customer, you have made a strong endorsement of the quality of the metal stamping parts you produce. Especially for some relatively large companies, when other companies of the same type endorse you, the development of new customers can play a considerable role. If old customers are more satisfied with your products and services, they will introduce new customers to you. This effect is also very obvious. The customers introduced by the customers have higher quality than developing new customers by themselves. The advantages of maintaining old customers in a stamping plant are so great, of course, it is not so simple. It is not a simple call to maintain old customers. In this regard, there are mainly the following methods for your reference: 1. Good after-sales service I have contacted many factories that do stamping parts processing. After signing the contract, After receiving the payment, the attitude changed. I think this kind of stamping factory can no longer have follow-up cooperation with customers. Good after-sales service and a positive attitude are the foundation of maintaining old customers. Second, maintain moderate contact. Maintaining moderate contact is mainly to deepen the customer's memory of you. Of course, this contact should not be too frequent. Too frequent will make customers feel delayed. There was a supplier before our factory, who made several calls and sent WeChat several times a day, which made people feel uncomfortable. Therefore, it is very important to master the principle of moderation. Third, there are more ways to maintain old customers in some ways, including: SMS greetings, phone greetings, door-to-door visits, suitable small gifts, and so on. In addition, some dinners and tea parties can be held at the right time to narrow the distance with customers. Of course, each stamping factory has different customer conditions, and how to operate in practice should be arranged in accordance with the customer's conditions. Previous post: Points to note when choosing a stamping die factory