How to enter the market for new products of metal stamping parts

To expand the market for new hardware stamping products, it is mainly to find opportunities to enter the market. The search for opportunities requires entrepreneurs to have observation, comprehensive analysis and imagination. The book 'New Competition' co-authored by Philip and Kotler of the United States has made a specific study on the successful experience of Japanese companies in international marketing, and put forward 5 specific methods to find opportunities to enter the market. I hope it will be helpful to the new product listing of the hardware industry.

One. Know the competitors and learn from them. A Japanese company moved the automatic dish washer produced by a competitor into its own experimental trial. It evaluated the performance, number of parts, and cost structure of the dish washer one by one, and measured each part to determine its performance. Design advantages, understand competitors' technical capabilities, production equipment and sales systems. On the basis of understanding and grasping the specific situation of the other party, we can design products with better performance, which creates good conditions for entering the market.

Two. Look for ready-made opportunities. When choosing the target market to enter, we must first find those neglected market segments, and after gaining a foothold in these markets, we can further expand the market.

Three. Implement creative dumping. Any product has technological breakthroughs, and entering a new market is not based on brand-new products as the only factor. Sometimes, some products can be partially improved to improve marketing capabilities.

Four. Create new opportunities. It means not to imitate other people's products in a gourd style, but to appear in the target market with an innovative attitude through its own research and innovation, to give consumers novel feelings and stimulate the psychological needs of seeking new ideas.

Five. Adapt and change customer preferences. When hardware products enter the market, it is not only necessary to know what consumers in this market need and what they like, and then create customer needs according to market demand, change customer preferences through advertising, or establish new consumption concepts.