Specific manifestations of poor sales of small and medium hardware stamping enterprises in my country

The marketing status of small and medium metal stamping enterprises in my country. At present, many small and medium metal stamping enterprises in my country have poor marketing performance due to factors such as lagging behind the status quo, poor team management and implementation, unclear product target markets, disordered marketing methods, and poor sales channels. The strength of the ideal marketing ability directly affects the development of the enterprise. The specific content is as follows. (1) The marketing concept is lagging. From the marketing concept itself, 'ying' guides 'saleFrom the current situation, most of the marketing concepts of our country's small and medium hardware stamping enterprises are only at the product concept stage, and they have not played the role of 'operation'. In the fierce market competition, Han pays attention to the promotion of products, which may be able to temporarily maintain product sales and market share, but can not guarantee the company's market position for a long time. Many small and medium-sized hardware stamping companies, especially daily-use hardware stamping companies, have not realized that product promotion is only a temporary marketing principle. When they see other products at discount, they blindly follow the trend. Consumers who pay attention to this product suddenly feel that this product or even this brand is not. Valuable damages the image of the company and ultimately affects sales. From the long-term perspective, the lag of marketing concepts will directly affect the development of small and medium hardware stamping enterprises. (2) The development city with loose management by marketers must have definite development goals, and enterprises also have their own development goals. Only when the goals are the same and there is a common vision can the enterprise team be able to perform at its best. What my country's small and medium hardware stamping companies lack is this kind of common vision. Business leaders often only value short-term benefits, blindly pursuing the high performance of marketers without paying attention to the guiding role of ideas. Marketing personnel only value their own sales commissions without collaborative work. awareness. There are effective communication between the internal leaders and the marketing personnel between the leaders and the marketing personnel. Many feasible marketing strategies, because the lack of management and communication often turn into an empty slogan. All of these have led to distractions within the enterprise, and the poor execution of the marketing plan of the enterprise has led to a situation of disintegration of the enterprise. (3) Corporate products are not marketable. Consumers are the ultimate recipients of corporate products. Only when corporate products win the favor of consumers can they have good performance and lead to a certain market share. As far as the current situation is concerned, many domestic small and medium hardware stamping companies blindly advertise and engage in activities without even knowing who the target customer group is during product sales. Products that are superior in quality, but cannot be accepted by consumers in terms of product structure and performance, which ultimately leads to unsalable products. Nowadays, there are many products in the metal stamping product market. Consumers choose products that are really suitable for them through comparative analysis rather than blindly pursuing novelty and pursuing products that do more advertisements. And many small and medium hardware stamping companies can't really understand this. (4) The marketing method is not strategic and modern. The marketing facts show that 70% of the company's marketing performance is attributed to the company's strategic marketing decisions and plans. 30% is the implementation of the decision-making plans. However, my country's small and medium hardware stamping enterprises have not clearly realized that this point has neglected the importance of strategic marketing to the development of enterprises in their marketing methods. Many companies believe that the so-called marketing is advertising and promotion, blindly following competitors in various media to promote advertising, and other companies have good sales promotion methods regardless of their own situation. As everyone knows, such a lack of strategy and target marketing methods can only add more resistance to the development of enterprises. (5) Outdated sales channels Many small and medium hardware stamping enterprises in my country still use outdated distribution channels, that is, the distribution model of enterprise distributors and consumers. In this model, the company is not targeting the final customer base but the large customers. For the early stage of sales, the performance may be good, but once the competitor has a new product to sell well, the large customers will abandon the corporate power. The strength of large customers themselves will be able to establish themselves and take away some of the consumers of their subsidiaries. Moreover, the transmission of such distribution model information is one-way. Enterprises are constantly instilling product information into the final consumers, but consumers cannot consume them. Feel the feedback to the company. It seems that the customers of the distribution channel have no loyalty to the company. The establishment of channels is relatively fragile. Small and medium-sized enterprises in my country must pay attention to the establishment of new sales channels to pave the way for the long-term development of the company. Previous post: Challenges faced by the metal stamping parts manufacturing industry under the new situation