The prospect of high-end hardware locks is attractive, innovative brands grab the market

With the improvement of people's living standards and the improvement of housing conditions, it is determined that door locks will inevitably become the leader in the lock market. And these locks have more and more patterns, and the quality requirements are getting higher and higher.

　　The improvement of living standards and the strengthening of people's awareness of prevention, therefore, the demand for high-end preventive locks continues to increase.

　　 Faced with such a good prospect, how to seize the opportunity? Reform and innovation.

　　 According to reports, high-tech products such as biometrics and electronic technology in the consumer market for locks are still basically in a blank stage, but the demand and desire of market consumers in this area has shown an annual growth of 40%. In 2012, the share of high-tech products such as biometrics and electronic technology in China's domestic lock market reached US$8 billion, totaling more than 80 million sets. This is definitely a tempting cake.

　　The core technology of high-end locks is in the hands of foreign manufacturers. The high-end electronic locks produced in recent years, such as the core electronic components of IC cards, TM cards, fingerprint locks and other products, are imported from abroad, which restricts the price and performance expansion of China's high-end locks.

　　 Some high-end hotels, hotels and other locks mainly rely on imports, and the domestic high-end lock market is still controlled by foreign locks.

　　 Now, it is the time for the domestic lock industry to demand profits from technology, high-end, and intelligent lock manufacturing.

　　 Lock companies urgently need innovative brands to seize the market: In recent years, my country’s lock manufacturers have increased their efforts in the development of high-end lock products. At the same time, the United States, Italy, Germany, Japan, Canada, South Korea and other famous foreign manufacturers Lock companies have accelerated their pace of entering the Chinese market. Local brands and foreign brands are facing a head-to-head confrontation in the high-end lock market. Whoever overcomes the technical difficulties first can upgrade and get the biggest cake.

　　 A lock may seem simple, but it takes 110 procedures to complete. The lock industry is a traditional industry and is closely related to high and new technology. Today, with the rapid development of lock technology, it does not have advanced equipment and design levels. Without a group of highly qualified professionals, it is difficult for an enterprise to lead the industry.

　　 On the whole, China's lock industry lags far behind the advanced technology of foreign countries, and lock manufacturers are mainly small and medium-sized enterprises, and low-level redundant construction is serious.

　　 Some small enterprises have backward equipment and are still in the pure mechanical manufacturing stage. They are still far from the field of new locks integrating light, machine and electricity, which brings hidden dangers to the entire lock industry that it is difficult to improve the quality. The high rate of mutual opening of locks and the lack of prevention have also caused dissatisfaction among many consumers.

　　 At present, the competitiveness of many domestic lock manufacturers comes from low cost. The price war is in full swing. The profit of the lock industry is getting thinner and thinner. Some low value-added padlocks require dozens of production processes to be produced, but A lock is only a few cents in profit. Senior industry insiders believe that the lock-making industry urgently needs technology and industrial upgrades and brand innovation models.

　　Innovation in the lock industry requires companies to change their concepts, change their ideas based on imitation, master independent technology, increase investment in equipment, technology, research and development, and patent innovation, increase product technology content, and increase product differentiation.

　　 At the same time, companies should focus on enhancing brand awareness and implementing brand strategies to change their situation, seize market share in the mid-to-high-end market, and promote the healthy and rapid development of the industry.

　　Many lock companies are in the process of scouring the first pot of gold, and they have no time to care about cultivating brands. The time is short and the starting point is low. Compared with foreign brands with a century-old history, young Chinese brands naturally lack confidence.

　　 The domestic lock industry has injected the power of science and technology, and is gradually moving towards high-grade and intelligent development. The profit is imaginable, are you still hesitating?

　　 With the deepening of my country's opening up to the outside world, high-end buildings are developing rapidly, and the prospects for the high-end lock market are optimistic. The market demand for high-end locks is also increasing year by year, and the power of the brand will gradually appear.