The prospect of high-end hardware locks is bright and the market is attractive

With the improvement of people's living standards and the strengthening of people's awareness of prevention, the demand for high-end preventive locks continues to increase. According to Luo Baihui, Chief Information Officer of Jinmoji Power Grid, high-tech products such as biometric technology and electronic technology in the consumer market of locks are still basically in a blank stage, but the market consumer groups’ desire for this aspect has shown a 40% per year. %growth of. In 2012, the share of high-tech products such as biometrics and electronic technology in China's domestic lock market reached US$8 billion, totaling more than 80 million sets. This is definitely a tempting cake.

　　 The core technology of high-end locks is in the hands of foreign manufacturers. The high-end electronic locks produced in recent years, such as the core electronic components of IC cards, TM cards, fingerprint locks and other products, are imported from abroad, which restricts the price and performance expansion of China's high-end locks.

　　 Some high-end hotels, hotels and other locks mainly rely on imports, and the domestic high-end lock market is still controlled by foreign locks.

　　 Now, it is the time for the domestic lock industry to demand profits from technology, high-end, and intelligent lock manufacturing.

　　 Lock companies urgently need innovative brands to seize the market: In recent years, my country's lock manufacturers have increased their development efforts in high-end lock products, such as Yantai Sanhuan Lock Industry Group Co., Shandong Jinfeng Group Co., Zhongshan Huafeng Lock Manufacturing Co., Ltd. Co., Ltd., etc., in order to actively refer to European and American standards for production, independent innovative technologies continue to emerge, and have obvious competitive advantages in domestic and foreign markets.

　　 At the same time, famous foreign lock manufacturers such as the United States, Italy, Germany, Japan, Canada, South Korea, etc. have accelerated the pace of entering the Chinese market. Local and foreign brands are facing a head-on confrontation in the high-end lock market. Who will attack first? Whoever meets the technical difficulties can upgrade and get the biggest cake.

　　 A lock seems simple, but it takes 110 procedures to complete. The lock industry is both a traditional industry and closely related to high and new technology. Today, with the ever-changing lock-making technology, it does not have the advanced equipment and design level. Without a group of highly qualified professionals, it is difficult for an enterprise to lead the industry.

　　 On the whole, China's lock industry lags behind foreign advanced technology a lot, and lock manufacturers are mainly small and medium-sized enterprises, and low-level redundant construction is serious.

　　 Some small enterprises have backward equipment and are still in the pure mechanical manufacturing stage. They are still far from the field of new locks integrating light, mechanics and electricity, which brings hidden dangers to the entire lock industry that it is difficult to improve the quality. The high rate of mutual opening of locks and the lack of prevention have also caused dissatisfaction among many consumers.

　　 At present, the competitiveness of many domestic lock manufacturers comes from low cost, and the price war is in full swing. The profit of the lock industry is getting thinner and thinner. Some low value-added padlocks require dozens of production processes to be produced, but A lock is only a few cents in profit. Senior industry insiders believe that the lock industry urgently needs technological and industrial upgrades and brand innovation models.

　　Innovation in the lock industry requires companies to change their concepts, change their imitation-based ideas, master independent technology, increase investment in equipment, technology, research and development, and patent innovation, increase product technology content, and increase product differentiation.

　　 At the same time, companies should focus on enhancing brand awareness and implementing brand strategies to change their situation, seize market share in the mid-to-high-end market, and promote the healthy and rapid development of the industry.

　　Many lock companies are in the process of scouring for the first pot of gold, and they have no time to care about cultivating brands. The time is short and the starting point is low. Compared with foreign brands with a century-old history, young Chinese brands naturally lack confidence. The domestic lock industry has injected the power of science and technology, and is gradually moving towards gentrification and intelligent development. The profit is conceivable. Are you still hesitating?

　　 With the deepening of my country's opening up to the outside world, high-end buildings are developing rapidly, and the prospects for the high-end lock market are optimistic. The market demand for high-end locks is also increasing year by year, and the power of the brand will gradually appear.