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In the context of the slow recovery of the entire construction machinery industry, although my country's excavator market has experienced exceptionally rapid growth, there is also an uneven hot and cold phenomenon of large and small types. Among them, compared with large and medium-sized excavators, the market sales of small excavators are obviously selling well, and they have become a hot commodity this year and are favored by more and more customers.
Li Hongbao, secretary general of the China Excavator Association, said: This year, the situation of small excavators in my country is promising and will increase by more than 5%; the situation of medium-sized and above excavators is not optimistic, and will drop by more than 5%. On the whole, in 2013, my country's excavator industry as a whole will still grow by 5%-10%. Compared with last year, the situation of the excavator industry is cautiously optimistic. Compared with large and medium-sized excavators, why are small excavators so popular this year? In Li Hongbao's view, the following factors have contributed to the uneven heating and cooling of large and small excavators in recent years.
The popularity of small excavators will more or less drive the boom in the engineering parts market. In 2011, the total number of excavators sold globally was approximately 450,000 units. Among them, China is the largest market, with sales of 178,000 units and a market share of 38.8%. The number of basic equipment projects in China has already ranked first in the world.
In addition, the popularity of small excavators is also the final result of accurately touching the forefront of the market. In short, the market is always changing rapidly, but there is reason behind the changes. Only those who can adapt to market changes will become the ultimate leaders. Overall, the market demand for construction machinery products is still great, but most construction machinery companies are still immersed in their own large-scale excavator plans. It is suggested that construction machinery enterprises may wish to listen more to the voice of the market and learn more about the needs of the front line, so as to truly achieve sustainable development.
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