Three key points of marketing for small and medium metal stamping parts industry

In the increasingly fierce market competition, the hardware industry is facing the dilemma of difficult market development. According to Luo Baihui, secretary general of the International Mold and Metal Plastic Industry Suppliers Association, metal stamping products have a wide range of applications and a wide range of products. Among them, the technology of home appliance sheet metal and metal electronic stamping products is mature, so there is a considerable part in the field of stamping parts production. Of small and medium-sized stamping parts production enterprises. This type of enterprise has single production equipment, lack of talents, and insufficient funds for technological updates and the introduction of advanced equipment.

Over the years of research on the stamping parts market, the author believes that the current marketing of small and medium-sized enterprises should focus on the following points:

1. Look for orders with small batches and relatively low technical content. Due to the limited production capacity of enterprises, it is impossible to enter the industry even for a while for large-volume, professional products. Moreover, the profit of large-volume orders is relatively low, which is difficult for small and medium-sized enterprises that cannot produce labor In addition, large quantities of orders require a lot of capital turnover, which is also a big problem for small and medium-sized enterprises. Therefore, Jianyi companies often look for orders and purchasers in small batches and relatively high profits when developing the market, which is more conducive to the growth of the company and the accumulation of original funds.

2. Adopt a marketing style that combines the Internet and traditional models. The publicity of the Internet and other media plays an extremely important role in the market expansion of enterprises, but for small enterprises, publicity alone is not enough. It also needs to rely on the traditional business model to make more contacts and move around. Because capital is relatively important for small businesses. Small businesses can make full use of traditional marketing models on the basis of ensuring basic investment in the Internet, such as participating in some exhibitions, visiting more customers, and making more business calls. Take a relatively active approach to expand the market.

3, learn to leverage. For small and medium-sized enterprises, once they are connected with large orders, they can find some idle plants or equipment to save the investment of this cost. They only need to invest in technical force and human resources, so that they can make more profits. Once a market crisis occurs, market transformation can be done flexibly to avoid blind expansion.