What should a stamping factory do when customers are constantly lowering prices?

During this period of time, I met a customer who used bargaining to the extreme, and today I took it out to talk to everyone. I also take this opportunity to analyze what stamping plant owners should do when they encounter such customers in the future. In fact, bargaining is a normal business process, but in the face of customer bargaining, we cannot give in one by one. We must adhere to our minimum profit margin, and we cannot put our own profits in order to win customers. Too low, too low. In this case, the orders received may not only make no money in the end, but also lose money. Let me talk about the general situation of this customer first. This is a customer doing prefabricated construction. There are 12 kinds of products in this inquiry. The products are also relatively simple stamping parts that require hot-dip galvanizing. After the customer sent the drawing, we paid close attention to the material cost, hot-dip galvanizing cost and logistics cost. The total product is about 22 tons, the cost of steel is 4600 yuan/ton, the cost of hot-dip galvanizing is 2600 yuan/ton, and the logistics fee is 300 yuan/ton, so that the total is 165,000 yuan. Since these products need to be welded with M20 high-strength nuts after stamping (the nuts need to be fully welded), the welding processing fee and the nut cost need 20,000 yuan, so the cost is roughly 185,000 yuan, we quote 225,000 yuan for the customer. Excluding costs and taxes (more than 10,000 taxes) and site fees, the profit is only about 20,000 yuan. After the quotation, this customer started his unparalleled bargaining mode. After the quotation, about 5 days later, the customer contacted me and said that a Jiangsu stamping parts factory had a lower price than mine. The total price was 222,000 yuan, and the boss asked the Jiangsu manufacturer to order the goods. Then the customer sent me a ready-made contract to be signed with a Jiangsu manufacturer. After seeing the contract, I felt that this customer should be a customer in real need. Finally, I thought that this batch of products is not too complicated anyway. , I should make more friends, so the total price of 222,000 yuan also agreed to the customer. Early the next morning, the customer asked me how much does your hot-dip galvanizing cost? I told him the truth, 2600 yuan/ton. Unexpectedly, in the afternoon, the customer called and said that they contacted a galvanizing plant at a price of 2,300 yuan/ton, and told me the hot-dip galvanizing plant's phone number. My reply is: if the galvanizing plant you contacted yourself, if there is a problem with the galvanizing quality, who is responsible? On the third day, the customer called and said that he had contacted a stamping factory in Guangdong. The price was lower than that in Jiangsu, so I would be cheaper. My reply is: The previous price is the lowest price we can guarantee the quality. On the fourth day, the customer said that the stamping factory in Jiangsu had contacted a cheap logistics company, and the price had dropped a lot. Ask me, can't I drop it anymore? My reply is: If you don't demand quality, let alone 220,000, I can do it for you even if it is 180,000. The price of doing business is one aspect, and the quality is also another aspect. Sorry, you can find another stamping factory. Through this example, I want to tell the bosses of the stamping factory there are three main points: 1. If a customer contacts another factory to do one of the processes, it must be rejected. Just like my customer, the galvanizing plant I contacted myself, in this case, if the galvanizing quality is unqualified, it will directly lead to the failure of the entire product. But all the losses have to be borne by our stamping factory. 2. For those customers who care too much about the price, some of them need to be given up. The customer I met has repeatedly lowered the price. If the supplier does not have the right profit, what can I do to provide you with services? As everyone knows, price is only a key to polite cooperation, and follow-up service is the cornerstone of building a long-term relationship. 3. Under no circumstances should you lower the quality of the product in order to lower the price. If the price is not appropriate, you may lose the current customer, but if the product quality is unqualified, what you lose is the future of your own development. Previous post: How is the high-efficiency steel pipe punching die designed?